Why We’re Different
We help brands build deeper, more valuable connections with their customers
Welcome to Race Data, your trusted partner for data-driven solutions. At Race Data, we specialize in a range of services that enable organizations to thrive in the digital age. With our expertise in data management, behavioral analytics, customer engagement, and multi-channel campaign operations, we help businesses unlock the full potential of their data.
What We Do
Our team of experienced professionals excels in data management, ensuring that your data is accurate, reliable, and easily accessible. We help you streamline your data processes, integrate diverse data sources, and create a solid foundation for effective data-driven decision-making.
Understanding customer behavior is crucial for staying competitive. With our advanced behavioral analytics capabilities, we analyze large volumes of data to uncover valuable insights about your customers’ preferences, purchasing patterns, and engagement levels. These insights empower you to make informed decisions and tailor your strategies to maximize customer satisfaction and business growth.
We believe that effective customer engagement is the key to building lasting relationships and driving business success. Our customer engagement solutions combine data analysis, segmentation, and personalized messaging to create targeted and impactful customer experiences across multiple channels. By delivering the right message at the right time, you can enhance customer loyalty and drive revenue growth.
Multi-Channel Campaign Operations
In today’s digital landscape, reaching customers through multiple channels is essential. Our expertise in multi-channel campaign operations enables you to execute seamless and highly targeted campaigns across various platforms, including email, social media, mobile, and more. We leverage data-driven insights to optimize your campaigns, ensuring maximum reach and engagement
We believe that marketing and technology should be made accessible to EVERYONE
Our Marketing Knowledge Hub Platform empowers your business to manage and leverage customer data in a centralized location, driving more personalized and targeted marketing efforts.
Say goodbye to lengthy and cumbersome URLs – our platform offers a sleek and efficient solution to transform your links into powerful assets with customizable short URLs.
Elevate your business operations with our comprehensive suite of managed solutions designed to optimize performance, enhance security, and ensure the reliability of your IT infrastructure.
Email and Mobile Marketing
Our platform is designed to elevate your email and mobile marketing strategies, ensuring you not only reach but captivate your target audience.
Digital Data Integration
Our platform empowers organizations to effortlessly connect, transform, and optimize their data, fostering a cohesive and intelligent data environment.
2300 Bd Alfred Nobel #100, Saint-Laurent, Quebec
Race Data 2013 Inc.
180 John Street,
Toronto, ON M5T 1X5
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Our Marketing Knowledge Hub provides management and monitoring of all behaviour over the customer lifecycle via all data sources:
- social media
- mobile apps
- customer care
Intuitive Email Campaign Builder: Craft visually stunning and engaging email campaigns effortlessly using our drag-and-drop editor with no coding skills required.
Automation for Efficiency: From welcome emails to drip campaigns, RaceMail automates repetitive tasks, saving you time and ensuring timely, relevant communication with your audience.
Comprehensive Analytics: Gain valuable insights into the performance of your campaigns with our robust analytics dashboard. Track opens, clicks, and conversion rates to refine your strategy and maximize the impact of your email marketing efforts.
Responsive Design: Our platform automatically optimizes your campaigns for desktops, tablets, and mobile devices, providing a seamless experience for all recipients.
A/B Testing for Optimization: Fine-tune your campaigns for maximum impact using our A/B testing features. Test different subject lines, content variations, and send times to identify the most effective strategies for your audience.
Custom Short URLs: Make your links memorable and on-brand with our customizable short URLs. Showcase your brand or message in every link you share, enhancing recognition and engagement.
Password Protection: Secure your links with optional password protection. Control who accesses your content and add an extra layer of privacy to your shared links.
Expiration Dates: Set expiration dates for your links to ensure the timely relevance of your content. Perfect for promotions, events, or time-sensitive campaigns.
Branded Link Pages: Elevate your link-sharing game with branded link pages. Showcase a collection of your short URLs in a visually appealing and customizable landing page, creating a cohesive and professional link-sharing experience.
Reliable and Scalable Infrastructure: Trust in our robust infrastructure that ensures reliable link access and scalability, whether you’re sharing a few links or managing a high-volume campaign.
Proactive Monitoring: Stay ahead of potential issues with our advanced monitoring tools that track the health and performance of your systems in real-time. We identify and address issues before they impact your business operations.
Scalability: As your business grows, our Managed Services scale alongside you. Whether you’re expanding your user base, adding new applications, or entering new markets, we ensure that your IT infrastructure is ready for the challenge.
Cost Efficiency: Enjoy cost predictability and transparency with our subscription-based model. Say goodbye to unexpected IT expenses and capital outlays, and allocate resources strategically with our budget-friendly approach.
Strategic Guidance: Benefit from our strategic insights and industry expertise. We work collaboratively with you to align our managed services with your business objectives, providing valuable guidance to enhance your IT strategy.
Intelligence & Reporting
Intelligent Analytics: Unlock the potential of your data with our advanced analytics tools. From trend analysis to predictive modeling, our platform provides a robust suite of features to transform raw data into actionable intelligence.
Real-Time Reporting: Stay ahead of the curve with real-time reporting capabilities. Our dynamic dashboards and automated reporting features ensure that you have up-to-the-minute insights at your fingertips, allowing for agile decision-making in a fast-paced environment.
Security and Compliance: Your data’s security is our top priority. Benefit from robust security measures and compliance features to ensure that sensitive information is handled with the utmost care and in accordance with industry standards.
Scalability: Whether you’re a startup or an enterprise, our platform scales with you. As your business grows, so does our capacity to handle increasing data volumes and evolving reporting needs.
User-Friendly Interface: No need for a PhD in data science. Our user-friendly interface is designed for accessibility, ensuring that users of all levels can navigate the platform effortlessly.
Email and Mobile Marketing
Email Campaign Management: Create and manage email campaigns.
Email Segmentation: Divide your audience into segments for targeted and personalized content.
Email Automation: Set up automated workflows for trigger-based emails, such as welcome emails.
Email Analytics: Track key metrics like open rates, click-through rates, and conversion rates.
Email Personalization: Customize emails with recipient names, preferences, and behavior data for a more personalized experience.
SMS Marketing: Send text messages to promote products, provide updates, or engage customers.
Push Notifications: Send real-time alerts and updates to users who have opted in for notifications.
Mobile Analytics: Track user interactions, app downloads, and other metrics to measure the effectiveness of mobile campaigns.
Digital Data Integration
Unified Integration: Say goodbye to data silos. Our platform enables the seamless integration of disparate data sources, promoting a unified and comprehensive view of your information landscape.
Real-time Connectivity: In a fast-paced digital world, real-time data connectivity is non-negotiable. Our platform facilitates instant data updates, providing you with the most current and relevant information at all times.
Scalability: Whether you’re a startup or an enterprise, our solution scales with your business. Easily adapt to growing data volumes and evolving business needs without compromising on performance.
Security and Compliance: We prioritize the security and compliance of your data. Our robust security measures and adherence to industry regulations ensure that your information is handled with the utmost care and confidentiality.